Branding design done for Drop Shot, a start-up that aims to manufacture an innovative form of pre-workout powder. I was hired to design a logo and followed my usual process for logo design. I began with quick sketches on paper, roughing out some very broad ideas without spending too much time anywhere. After selecting a few sketch variants to pursue and presenting to the client, I moved onto the computer and created digital sketches concurrently with typeface studies, some of which are in the second image. After narrowing down the best candidate logos further, I sent off a presentation with the best variants to the client. The client chose their favorite and gave some feedback for further tweaks. From that point, all it took was a few finishing touches.